About Us

South Australian Psychologists, Dr Sarah Blunden and Angie Willcocks, are the co-authors of The Sensible Sleep Solution: A guide to sleep in your baby's first year (due out in 2011). Sarah and Angie wrote the book and created this site to promote the development of healthy sleeping habits among babies and children.  Both know from daily experience that good sleep is vital for physical and emotional development in babies and children, and that good products can go a long way to supporting the development of healthy sleep habits. 

Dr Sarah Blunden (BAPsych Hons, MSocSc, PhD) has spent over 10 years as a psychologist and researcher in children’s sleep and is a member of many national and international sleep and psychology organisations.  She is the founder/director of the Paediatric Sleep Clinic for treating sleep and the Australian Centre for Education in Sleep for sharing information about sleep. Sarah has now partnered with Angie in  www.sleepshop.com.au to provide an easy way for people to purchase safe and effective products to assist with sleep.

Angie Willcocks specialises in postnatal depression and has a private practice in South Australia.

In addition to their professional work, Angie and Sarah have children themselves and know the importance of sleep for the whole family.

"Over the years, we have spent time trying to find products that help our children to sleep.  Often this has meant many shopping trips, trying to find the 'magic solution' by talking to other mums, reading tips in parenting magazines, online forums or talking to health professionals.  Usually very time consuming and frustrating!  We really wanted to create an easy way of finding and purchasing products that were good quality and supported what people were saying about good sleep principles. An online business means everyone can shop - whether in the country, city, buying a gift to send interstate or needing something in a hurry that is delivered to your door".